From Utility to Trust: How Aman Sawaran Is Reimagining Laundry with mr. blue.
In a country where laundry has traditionally remained an unorganized and overlooked service, Aman Sawaran saw the potential to build something far greater—a brand driven by trust, consistency, and customer happiness. Today, as the Founder & CEO of mr. blue – India’s Happiest Laundry & Dry Cleaning Brand, Aman is redefining how consumers perceive garment care. Worked into an environment deeply connected to the laundry and textile care industry, Aman’s early years were shaped by hands-on exposure to operations, machinery, and the discipline required to care for fabrics. This background allowed him to identify long-standing gaps in the industry, including inconsistency in service, lack of professionalism, and the absence of a recognizable, customer-focused brand. The Inspiration Behind mr. blue Laundry is a daily necessity, yet for years, customers had no reliable brand they could truly trust with their garments. This realization became Aman’s strongest motivation. He envisioned ...
